![]() It is unclear exactly what data the app will track through," Yik continued. "While the app is essentially a sleep tracker, the gamification nature of Pokémon Sleep is likely to gain higher app stickiness and mass usage across fans and more, due to the huge popularity of the franchise which translates into wider reach. This provides an opportunity to reach users first thing and in a very precise moment, she said. In terms of ad placement and advertising spend, she shared that interactivity factor could draw in brands from relevant industries – but as with the gaming community, for advertisers venturing in this space, being authentic remains key.Īgreeing with Olsen, Melissa Yik, the country director in Singapore at M&C Saatchi Performance said that the habit-building and inducing potential of the app is strong, with users likely engaging with the app the first moment they are awake. If the app is able to provide adequate and insightful data on sleep patterns and influence better habits, this might then lead to monetisation potential through the likes of subscription dollars from parents of young gamers and adult gamers alike, she added. As such, the game might be able to create positive change in user behaviour especially with the young, explained Kimberley Olsen, co-founder of Yatta Workshop. The new game certainly goes against the trends seen in the gaming community of night owls. The question though is if the app will see the mammoth success that its predecessor, Pokémon Go saw, and if it will see traction amongst marketers and advertisers.ĭon't miss: Circles.Life taps Pokémon to unveil travel subscription offering The accessory can be placed by a user's pillow and will have prompts when it is time to sleep or wake up in Pikachu’s voice. To support the app, fans will also be able to purchase a Pokémon GO Plus + accessory that can be linked up with smartphones for use in both Pokémon Sleep and Pokémon Go. The app will launch on iOS and Android devices and fans will get to join Professor Neroli-who studies Pokémon sleep styles-and Snorlax, to carry out research into how Pokémon sleep, according to the statement. However, it looks like Pokémon is on the wellness trend with the revelation that it will release Pokémon Sleep across most of the world in summer 2023.įirst announced in May 2019, Pokémon Sleep aims to offer a fun and enriching experience to Trainers by having a player’s time spent sleeping-and the time they wake up-affect the gameplay, according to a statement by The Pokémon Company. When it comes to sleep-related apps, the last thing anyone probably expected was Pokémon to enter the game.
0 Comments
Leave a Reply. |